Diamonds website Repertory

Diamonds are complex in many shapes or forms and have many different characteristics that make them widely vary in in price and quality. Most people do not know these when shopping for diamonds and can feel intimidated by it. The main objective was to make a diamond repertory easy to user friendly while redesigning the company's website.

01. Research

To start with the project, I lead an extensive research on what other companies do, what they succeed at and what I could improve.

I also lead usability tests to improve my research data.

02. Prototyping

Creation of high fidelity prototypes.

02. Designing tooltips

After extensive research, the best option was to add tooltips to each diamond characteristic. This information sharing type lets experienced users to navigate without having unneeded information and helps inexperienced users to find the diamond they need

02. Wireframe

At the end of the project, I have designed the wireframes to be sent to the developer. They contain every information the developer need to know on how the site should react and and look like.